Do you need to get more students into your classes?

Here is some critical advice to dance teachers on marketing from CEO of DanceTribe: Rakhee

From my experience of mentoring busi­nesses, here are my Top Ten Tips on how to increase your class numbers:

1. Treat your­self as a busi­ness. You are sell­ing your skills and the dancers who attend are your customers.
2. Cre­ate photo fly­ers to adver­tise your classes — in order to get the max­i­mum response and shares, try and include the following:
   • Your name – sounds obvi­ous, but is often missing…!
   • Your cred­its – artists / com­pa­nies / pro­duc­tions you have worked with – up to 3 will do. You need to artic­u­late what makes you so spe­cial and qual­i­fied to teach, and this helps!
   • Your Style – hip hop, bal­let etc.
   • Level – begin­ner, inter­me­di­ate etc.
   • Date or fre­quency – e.g. “every Friday”
   • Time – 6.30pm to 8pm, so peo­ple know length of class. They have days to plan around you, too!
   • Name & full address of stu­dio / near­est tube etc. – dancers from out of town might use this as an oppor­tu­nity to train else­where, so make it easy for them to find you
   • Your con­tact details – dancers may have ques­tions before and after class. First time or young atten­dees might be ner­vous and want to speak to you beforehand
   • Price
   • Name of track you have chore­o­graphed to can help if it’s a pop­u­lar one, by a pop­u­lar artist or some­thing dif­fer­ent / quirky

Yes, pretty fly­ers look nice, but are not always effec­tive if miss­ing crit­i­cal bits of infor­ma­tion — go for sub­stance over style! It’s a lot of infor­ma­tion, but it will help get the num­bers up.

Read More: This article was originally featured on DanceTribe .