Do you need to get more students into your classes?
Here is some critical advice to dance teachers on marketing from CEO of DanceTribe: Rakhee
From my experience of mentoring businesses, here are my Top Ten Tips on how to increase your class numbers:
- Treat yourself as a business. You are selling your skills and the dancers who attend are your customers.
- Create photo flyers to advertise your classes — in order to get the maximum response and shares, try and include the following:
- Your name – sounds obvious, but is often missing…!
- Your credits – artists / companies / productions you have worked with – up to 3 will do. You need to articulate what makes you so special and qualified to teach, and this helps!
- Your Style – hip hop, ballet etc.
- Level – beginner, intermediate etc.
- Date or frequency – e.g. “every Friday”
- Time – 6.30pm to 8pm, so people know length of class. They have days to plan around you, too!
- Name & full address of studio / nearest tube etc. – dancers from out of town might use this as an opportunity to train elsewhere, so make it easy for them to find you
- Your contact details – dancers may have questions before and after class. First time or young attendees might be nervous and want to speak to you beforehand
- Name of track you have choreographed to can help if it’s a popular one, by a popular artist or something different / quirky
Yes, pretty flyers look nice, but are not always effective if missing critical bits of information — go for substance over style! It’s a lot of information, but it will help get the numbers up.
Read More: This article was originally featured on DanceTribe .